Sales are based on good customer interactions. So creating a Social Media presence where you can interact effectively with your customers online provides a very useful business asset.

This is top of the line marketing, and it’s extremely cost-efficient. Accessing the market quickly, cheaply and effectively is the epitome of best marketing practice, and that’s exactly what Social Media Marketing does best.

Social Media really does deliver extremely useful services to all areas of the market, including customers. Social Media is valued by customers as an easy, efficient way of getting information, asking questions, and exploring their options.

Social Media Marketing and Custom Shops Needs

Social media delivers a lot of real business benefits for Custom Shops. It’s very useful for a range of operational business purposes, and it’s an excellent way of working with clients, customers, and interested people in the industry.

These are the benefits:

• Social media is a very useful showcase in real time. Your products and services can be put on the market and managed with a few clicks for free or at very low cost.
• Good customer service and a CRM are faster, cheaper, and far more productive in operational cost terms to some other forms of Online Marketing.
• Operationally, Social Media marketing can be used as a good market testing ground for your business. Local Custom Shops can be in touch with interested customers quickly and able to deliver information and services right away.
• The very high visual values of Social Media extend online business market reach and penetration drastically. This is a very useful way of creating and maintaining a market presence and delivering a lot of commercial materials simply and effectively. Social Media also creates instant market interactions with its visual media, providing useful market research information.
• Modern business management models use Social Media as a management oversight tool, keeping an eye on issues, feedback, and other areas of operational interest, in real time. For Custom Shops, this is a particularly useful, easy way of monitoring your areas of business interest, which may include a very diverse range of services.
• In the Custom Shops niche, industry participation with Social Media occurs on multiple levels. There’s a very strong B2B factor in Social Media for Custom Shops, attracting attention from suppliers, contractors, and other interested parties. (LinkedIn is a good example of industry interaction within Social Media, by generating business and professional relationships.)