America’s Best Shops Podcast Episode 3

America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops. 

In this episode of America’s Best Shops we sit down with the Owner of Showcase Mobile Detailing Solutions Scott Drummond. He explains the strategies he has used for many years to build his successful Detailing Shop in Phoenix Arizona area.

 Showcase Mobile Detailing Solutions, LLC is a company that was designed to cater to individuals who are extremely busy and do not have time to drop off their vehicle at a detail center or carwash to then have to go back later to pick it up. If you are extremely particular when it comes to your vehicle, than this is the service for you! No matter if you just purchased a new car and are looking to keep your vehicle looking showroom ready or if you are looking to bring new life into your older daily driver. Showcase Mobile Detailing Solutions uses the best products and have the knowledge to get the job done correctly the first time!

You can reach them at

America’s Best Shops Podcast Episode 2

America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops.

In this episode of America’s Best Shops we sit down with BJ Penrod, owner of BJ’s Auto Theft and Collision Repair. They have been in business since 1985 and are legendary in the industry.

 At BJ’s Auto Theft & Collision, the concept of responsive, courteous customer service is alive and well. Their team of dedicated professionals share the same goal of ensuring that each of their customers enjoy an exceptional experience. Most auto theft recoveries have a variety of damages, so it’s good to know that the team of I-CAR certified technicians are specialists with extensive expertise in repairing virtually any damage to a recovered vehicle.

 BJ’s Auto Theft & Collision excel with exceptional value and reliable quality because they take the time to go over with you all the damages and make it a positive experience and then they back up their work with a guarantee that lasts as long as you own your vehicle. 

They are the Denver area’s premier body shop focusing on collision, hail damage and steering column repairs. Whether your vehicle was in an accident, had been stolen, or is simply in need of a bit of TLC, their certified auto technicians can bring it back to its pre-accident or pre-theft state. From major front end damage and steering column replacement to dash repair and replacing airbags – their technicians are ready to help get your vehicle back on the road in tip top shape.

You can reach them at:

America’s Best Shops Podcast Episode 1

America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops.

In this episode of America’s Best Shops Podcast we sit down with the Co-Owner of A + Auto Glass Craig Feddersen. He explains the strategies he and his partner Stan have used for 30 years to achieve the success that they have. A+ Auto Glass is located in Aurora, Colorado near Iliff and Buckley. 

They are your one stop shop for auto glass repair and replacement. Whether you have a crack in the windshield, need scratch removal, or headlight restoration – they can get it taken care of quickly! Their friendly and knowledgeable staff can get your vehicle into the shop for your repairs today! Or, you can take advantage of their mobile service and they can come to you at your home or work in the Denver CO and Aurora CO areas!

Contact A+ Auto Glass here:

Our Latest Book: Double Your Custom Shops Customers

We are celebrating the launch of our latest book called “DOUBLE Your Custom Shop Customers: Create Success By Building An Online Marketing Strategy That Works!” This book is written for Car and Motorcycle shops that want to generate new business from the internet. We would  be honored if you would take a look and share. 

This book will serve as a complete overview of what it takes to maximize your opportunities online in terms of leads, calls and revenue for your Custom Shop. There are a number of channels/mediums to consider for your custom car or motorcycle business when you look at the online marketing space. Good news is, this book has the plan for you.

 Brad Killgore, our founder who is a seasoned veteran in online marketing walks you through how to create success with an online marketing system that works. 

Custom Shops Marketing is based in Denver, Colorado and has a location in Montana as well, specializes in online marketing for the Custom Shop industry. We work with many different sized companies, from all over the country, to drive new online leads through Search Engine Optimization, Social Media Marketing, Pay-Per-Click, Website development, and much more. 

With over 13+ years of online marketing experience, we are your expert full-service agency that delivers data-driven results to help grow custom shops. We work with all kinds of shops including custom car, motorcycle, RV and boat shops.

 Our winning solutions and years of experience have helped many of our clients become one of the top companies in their service area. We specialize in WordPress Web Design and incorporate SEO (Search Engine Optimization) into the entire process of building websites. The last main factor in our strategy is Pay Per Click.

We have an awesome team that will get you results, using the keywords that matter the most for our client’s specific services and location. Our number one goal is to optimize and promote your Custom Shop website to generate consistent leads, convert more sales, and reduce operating and advertising costs.

Creating a Loyalty Program for Your Custom Auto or Motorcycle Shop

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. There are so many benefits to using rewards/loyalty programs. Convenience stores have really jumped on the Loyalty Concept and customers earn free fuel and any items in store by using them.

Most custom auto or motorcycle shops sell parts, accessories, clothing and brand related items. A Loyalty Program can easily be created based on a customer’s purchases and help them to earn free or discounted items.

A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products – to giveaways for exclusive access to special events and offers. For your custom shop, they help with customer retention by incentivizing loyalty.

The trick, of course, is creating a loyalty program that does both. Give the customer a financial benefit and also keep the customer base that you have.  There are lots of different options, including referral programs.

So, with that in mind, let’s talk about loyalty programs. Should you create one? What benefits and features are best for your customers and you? Here’s what you need to know.

The Benefits of a Loyalty Program

Let’s start by talking about the benefits you’ll reap if you start a loyalty program that appeals to your customers. There are several that
make loyalty programs a must for any custom shop owner: 

1.  They can help you retain customers. One study found that a 5% increase in customer retention led to an average of a 25% increase in profits.

     2.  60% of loyal customers say they buy more frequently and make more purchases from the Custom shop brands that they love.

     3. Surprisingly, loyalty programs don’t cost companies as much as you might think. It costs far more to acquire a new customer than to keep an existing one. When you offset the cost of a loyalty program against the cost to attract new customers, it’s still a far less expensive option.

     4. Customers who participate in loyalty programs feel valued and that triggers a cognitive bias known as Reciprocity. That’s the instinct that makes us feel that we should return a favor when someone does something for us.

    5. Research shows that loyalty programs increase sales. According to one study, members of loyalty programs generated between 12% and 18% more revenue for businesses than non-members.

    6.  Loyalty programs can help you learn about your customers. It may take a bit of trial and error but creating a loyalty program allows you to collect valuable data about your customers and their buying habits. You can use what you learn to fine-tune your loyalty program and to create offers that will appeal to your most loyal customers.

Loyalty programs offer benefits to you as a custom auto or motorcycle shop owner, while also giving your most loyal customers a reason to return to your business, increase their purchasing, and recommend your business
to their friends and social media followers.

Features of a Successful Loyalty Program

What features should your loyalty program have? There’s no one correct answer, but there are some things that most successful loyalty programs offer. Here are the ones that you should seriously think about working
into your program:

n  A structure that incentivizes customers to purchase frequently and spend more money than they normally would. A great example is Harley Davidson’s Rider Rewards.  Loyalty members earn one point for each dollar they spend, and the points are transferred to a coupon for members to use for discounts at Harley Davidson.

n Early access to special offers and products. A lot of loyalty programs offer members insider status where they get first access to new offers and a heads-up on the release of new products. It’s a good way to make your loyalty program members feel valued and special.

n  Ease of use. Providing a frictionless experience is a must if you want members to participate in your program. It shouldn’t be difficult to join, and you should make it simple to accrue rewards and use them.

n  Personalization. It’s a great idea to create a mailing list for your loyalty members and personalize what you send to them.

n  Freebies. Customers must accumulate points to earn rewards, but there’s nothing wrong with offering them something just for joining your program. You could send them a small, branded item each year on their birthday, like a drink koozie with your shop’s name on it. It’s a nice reminder that they care about their customers – and who doesn’t like a birthday present?

n  Brand relevance. Finally, your program should be relevant to your brand and deliver what your customers want. “The key here is to think about your business, brand values, and customers and create a loyalty program that delivers on your customers’ expectations while helping your bottom line.”

Ideas for Loyalty Programs

Here are some suggestions for how to structure your loyalty
program in a way that makes customers want to participate.

n  Use a simple point-based system. I’ve seen some loyalty programs that are convoluted. Here again, Harley Davidson’s “one point for each dollar spent” is a role model. Nobody’s getting confused about how their system works.

n  Charge a fee for access. This option might seem counterintuitive but it’s often quite effective. You can charge a fee for lifetime access and pay dividends to customers based on how much they spend during the year.

n  Gamify your loyalty program. Everybody loves a game and there are lots of ways to make loyalty fun for your customers. Your loyalty customers can earn rewards including prizes and cash rewards.

n  Create a tiered system to further reward big spenders. It makes sense to give your most loyal customers – the ones who buy the most from you – additional rewards. Creating different reward levels (Gold, Silver and Bronze, for example) will incentivize people to buy more to earn the
extra rewards you’re offering.

Once you get your loyalty program going, track the results and use what you learn to fine-tune your structure and rewards. Your customers will let you know if something’s working – and your bottom line will reflect their increased loyalty.

I wish you luck creating your Loyalty Program and hope that you have fun with it! If you need assistance incorporating your program into your website – or with graphic design for cards or coupons, feel free to call us at Custom Shops Marketing: 303-993-0911. 

Internet Marketing for Custom RV Shops

Internet Marketing for Custom RV Shops

Marketing your business online is an important part of running a successful RV shop. Not everyone in the population area needs or wants your services, so it’s crucial to understand how to best make yourself heard outside of what you’re already doing locally.

Why is Online Marketing Important in Today’s World?

The days of putting an ad in the local paper or depending on good “referral” marketing are over, for most businesses. We’re not saying you should give up all your efforts to advertise locally; it just doesn’t really matter anymore! Most potential clients these days search online before they buy anything and they look at online reviews and do some research online first. A large majority of people look at their phones and laptops/PCs when shopping around.

Understanding Internet Marketing – Important Factors

The most important factors in modern-day marketing are not only the quality of your product or service, but also how well you market yourself online. There’s no point to having an exceptional business if nobody knows about it!
It’s crucial for every company these days to have a website that looks professional and drives traffic straight into their site from search engines such as Google by ranking high on SERPS (search engine result pages). This way potential customers can find what they’re looking for quickly with minimal effort. This also will increase conversion rates significantly if someone finds your website, see’s your level of professionalism and gain’s trust in your business.
If you specialize in custom RV work, then your keywords should be focused on those types of searches. Keywords such as RV customization and/or motorhome custom work are good starting points for SEO before optimizing each page with these important key words.
Maintaining high rankings means staying up-to-date on what Google wants from its own algorithm so that when people search for “customized RV” or anything else similar they will find your website at the top!

Building Good Relationships with Your Online Marketing

With internet marketing, you can build relationships with customers and potential clients by staying connected in low-cost ways. For example social media or blogging are two simple methods for RV shops to do this effectively without breaking the bank! Content is king when it comes down to how quickly your business grows – providing good content will always make sure that you will be fresh on people’s minds.

Other Marketing Services We Offer

We don’t just handle website design, optimization and SEO for your RV shop. There are many different services that we provide. Many successful businesses mix and match according to their specific needs – after they have laid the foundation with the most important items (Website and SEO).
  • Reputation Marketing with our Positive Client Reviews Software
  • PPC – Pay Per Click Ads
  • Google My Business
  • Social Media Marketing
  • Graphic Design
  • Email Marketing
You don’t need to be fancy or spend a fortune in order get more customers. We offer free strategy sessions so that you can find out what is working for other companies and make sure your marketing efforts are on track!
We are here when you’re ready. Call (303) 993-0911

Custom Shops Marketing Showcases RGS Performance Motorcycles Website

Custom Shops Marketing Showcases RGS Performance Motorcycles Website

At Custom Shops Marketing, we are always excited when we get to build new websites for our clients! A couple of months ago Rio Grande Shovelheads in El Paso, TX reached out for a new website build and re-branding of their identity. They were in the process of changing the name of their motorcycle shop to RGS Performance Motorcycles and decided on a whole new look, a new logo and new website.

From the get-go, the owner of RGS Performance Motorcycles, Joe Castillo, was a great guy to work with! He already had ideas of what he wanted for a new logo and had a good idea of what he wanted for the website. It can be a lot of work collaborating on the information and photos that we needed, but Joe always made the time! We give Joe an A + for being such an awesome client to work with!

In the process of building this website, we also got to see what a class act this performance shop is! They are extremely popular in the El Paso area for their professionalism and their mad skills with all things motorcycle! They also host a show in September each year called the 4:44 Motorcycle Show. There is quite a story behind how that show got named, but in all fairness, you would have to ask Joe, because it is his story to tell! 😊

After the launch of the new website, Joe told us that he was getting a lot of feedback from people about how much they loved the new website! We were as happy as he was when we heard that. We simply love doing a great job for our clients. Check out the new website below:

Now that the hard work of building the website is done, we have moved on to creating cutting edge graphics for his social media needs. These promote their services, their monthly rides and the 4:44 Motorcycle Show. Our graphic design team always enjoys taking on a new client, so we have been hard at work building up a nice stock of graphics for RGS Performance Motorcycles.

Joe has become a friend and we look forward to many years of helping to promote his business and his motorcycle show. We wish him and his team the best of luck!

Look no further for any of your digital marketing needs for your custom auto or motorcycle shop.  Custom Shops Marketing is the “go-to” company in this market niche and we’ve “got this!”.

Why Every Custom Shop Needs Digital Marketing

Every Custom Shop needs digital marketing. It isn’t optional.

The fact remains, though, that 84% of businesses have a content marketing strategy as of early 2021. 16% don’t.

If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business listing – and that counts as digital marketing. It’s also the bare minimum you can do.

So, with that in mind, let’s talk about why every Custom Auto and Motorcycle Shop – including yours – needs digital marketing, and which marketing strategies we recommend.

What is Digital Marketing?

Some custom shop owners don’t understand what digital marketing is and that’s part of the problem, so, let’s start with a definition.

Digital marketing is the sum of any efforts you make to promote your business online. It may include:

 Email marketing
 Blogging
 Search engine advertising (PPC)
 Social media posting
 Social media advertising
 Business listings
 Video marketing

The key to making the most of digital marketing is choosing the strategies that are most likely to deliver the results you want.

Target Local Keywords

The first thing you need to recognize is that in the world of digital marketing, everything is local. If you try to compete for the same keywords used by big corporations with huge marketing budgets, you’re going to lose. You’ll get far more bang for your buck if you think local.

Local keywords should be a combination of industry-specific words that identify what your particular custom shop does and local words that let people know where you are. For example, a custom automobile paint shop in Atlanta, Georgia might target words such as:

 Atlanta Custom Auto Paint
 Custom Automotive Paint in Atlanta
 Top Rated Custom Automotive Shop in Atlanta

You get the idea. You want the words you target to be specific to both your business and your location. Google prioritizes local search already and optimizing your website and ads for local keywords will give you the best possible chance of connecting with people in your area.

Claim Your Local Listings

A big part of digital marketing is creating a consistent online presence. A person who finds you on Yelp should have access to the same basic information about your business as someone who searches for you on Google or someone who navigates directly to your website thanks to a referral from a friend.

Local listings such as Google My Business, Yelp, Angie’s List, and others act as online directories. They’re there to help people find the businesses they need. If you haven’t already done so, you should claim every listing for your business. Once you’ve done that, it’s time to update and standardize all information to create a seamless presence.

Use Social Media Wisely

Social media should be part of your digital marketing strategy. As of 2020, 3.8 billion people worldwide use social media. Your customers use social media.
The trick, of course, is to know which social media options your customers prefer.

B2B companies should focus on LinkedIn. Any company with a visual or aspirational product would do well to invest in Instagram and Pinterest marketing. Most small businesses can benefit from having a Facebook presence.

Once you’ve decided which social media accounts to create, you still need to use them wisely. That means using both organic posts and advertising to connect with your target audience. Custom Shops can focus on local customers by using carefully-chosen hashtags and participating in community events.

Don’t Forget Email Marketing

Email marketing isn’t the new kid on the block, but it is still one of the most cost-effective digital marketing strategies around. It’s particularly effective for keeping existing customers engaged and coming back to your business.

If you don’t already have an email list, you can build one by creating content to give away and advertising it on Google or social media. If people want to download the content, they’ll need to provide you with their email address.
You can get the most from your email marketing by creating unique content for the people on your list and combining it with special coupons and giveaways.

Advertise on YouTube

YouTube advertising is something that a lot of local businesses miss out on because they don’t understand how effective it is. Fully 90% of consumers say they have learned about a new product from seeing an ad on YouTube.

Marketers agree that pre-roll skippable ads are the most effective format for YouTube ads. However – and this is anecdotal – we’ve noticed an increase in the number of short, non-skippable pre-roll ads we’re seeing. Consumers are less likely to mind sitting through a 15-second ad they can’t skip than an ad that’s longer and not skippable.

YouTube is owned by Google and that’s one reason that YouTube is a great option for retargeting customers who have visited your site without buying anything.

Encourage Reviews

You already know that reviews are important. You should consider them an essential part of your digital marketing strategy for your custom shop.
If you’re not already doing so, start encouraging customers to write online reviews. You can ask them in person if you have a brick-and-mortar store or, if you have an email list or Facebook account, ask them to leave a review and link to your preferred review site.

Optimize for Mobile

It’s safe to say that in 2021, all digital marketing is mobile marketing. We don’t mean that nobody accesses a website or social media on a computer but it’s a fact that mobile search has surpassed desktop search and almost everybody has a smartphone.

In practical terms, that means you have to be sure that your website is optimized for mobile. Ideally, you should have:

 A mobile responsive design that looks equally good on any device
 Mobile-friendly content
 Clickable buttons

No mobile user should need to zoom in to hit your call-to-action button or scroll horizontally to read your blog posts. There’s no excuse for ignoring mobile users – so don’t do it.

Digital marketing is here to stay – and it’s time to take it seriously. By focusing on the marketing strategies that we’ve mentioned here, you’ll be able to differentiate your Custom Auto or Motorcycle Shop from competitors and attract a steady stream of new customers.

We are only a phone call away if you need some support from professionals. Reach out if you need us! 303-993-0911

Facebook Ad Objectives for Custom Car Shops Explained

If you own a custom car or motorcycle shop, you should advertise with Facebook Ads. It is cost-effective and, if you do it right, it will help your business to grow. Social Media is the hottest platform to promote your business.

This can be easier said than done!

The issue is that while Facebook ads are effective, a lot of shop owners don’t know which objectives to choose for their ads. Choosing the wrong objective may lead to a low return on your investment and the feeling that you’ve wasted money.

With that in mind, here’s my rundown of Facebook ad objectives to help you understand which objective makes the most sense for your business.

What are the Available Ad Objectives on Facebook? 

When you create an ad for your business on Facebook, you can choose from 11 objectives divided into three categories: Awareness, Consideration, and Conversion. Let’s review them.

Brand Awareness: These ads generally do not get a high click-through rate because their objective is to make people aware of your brand. They are best used as the first step in a campaign to attract new customers.

Reach: If you want to get your ad in front of as many people in your target audience as possible, this is the objective to choose. Here again, you may not get a ton of engagement, but you will be sure that your ad appears in your target audience’s feed.

Traffic: Traffic ads are designed to direct more traffic to the URL you choose, usually a link on your website. Facebook tracks only the number of people who click on your links, meaning that you’ll need to track conversions separately.

Engagement: On Facebook, engagement means likes, comments, and shares. If you want to get more people to engage with your content, this is the ad objective you should choose.

App Installs: This one’s self-explanatory. If you’ve got an app to sell or promote, chose App Installs as your objective. Most custom shops don’t have apps, but you never know what’s next in this day and age!

Video Views: Have a video to promote? Choose the Video Views objective to get more people to watch your video. This objective is ideal for product demo and explainer videos.

Lead Generation: If you’ve got a great lead magnet to promote, the Lead Generation objective is ideal because it allows the people who see your ad to opt in and get your lead magnet without leaving Facebook.

Messages: Message ads are designed to get more people in your target audience to message your business on Facebook. They can be useful if you want to initiate conversations, answer questions, and nurture leads.

Conversions: If your goal is to get more people to take a specific action, such as adding an item to their cart, buying a product, or RSVPing to an event, this is the ad objective to choose on Facebook. It works best when targeted to people who are already familiar with your brand.

Catalog Sales: Another ad objective that may be effective when targeted to people who already know your brand is the Catalog Sales objective. You can use it to connect Facebook with your product catalog and display individual products to your audience.

Shop Visits: All custom vehicle or motorcycle shops and businesses have a brick-and-mortar shop. This ad objective can help you entice more local customers to visit your store. To use it, you’ll need to make sure that your business location(s) are accurate in your Business Manager.

You should think first about which objective you want to achieve. Then, choose the ad objective that will help you get there.

Which Facebook Ad Objective is Right for Your Custom Shop?

Now, let’s talk about which Facebook ad objectives make the most sense for local businesses. Some simply are not good choices if you’ve got a small audience to target.

Let Me Explain…….

Brand Awareness is a good objective, particularly if you feel like your competitors have more brand recognition than you do or if you haven’t been in business for long. You should make sure that the ad you create is a compelling representation of your brand, including your brand’s personality, voice, and ethics.

Unless you have a large audience, the Reach objective is probably not ideal. The goal for that objective is to reach as many people as possible. Most small, local businesses should steer clear of this objective.

Traffic can be a good objective for small businesses who want to get more people to visit their websites. However, you should make sure that you have a well-designed landing page before you spend any money on traffic. You need to give people a reason to stay on your website once they click the link. I cannot stress the importance of a professional and optimized website enough!

I also really like the Store Visits ad objective for local businesses. It’s arguably the most highly focused ad objective available. The key if you decide to use it is to make sure your location information is up-to-date. You’ll also need to target the ad to people who live within a small radius of your store. There’s no point in spending money to reach people who aren’t within easy distance.

If you have an online store for accessories and parts, then the Catalog Sales objective may be useful as well. It can help you show off your most popular products and get them in front of an audience. Again, targeting is going to be important. You should use this ad objective with an audience already familiar with your brand for the best results.

The Messages objective may be right for your company if you feel that you need one-on-one contact with customers to overcome their buying objections. However, you should only use this objective if you’re ready to monitor your messages and respond promptly when people write to you. A slow response time can undo any good you do with the ad itself. You may want to consider installing a chatbot in Facebook Messenger to send an immediate response.

Visiting your Facebook Ads Manager page will give you additional information and guidance as you create your ad. Remember, the ad objective you choose should be carefully selected to align with your business’s growth objectives for the best results.

Remember that Custom Shops Marketing offers a free phone consultation. If you need help understanding or facilitating your Facebook Ads to get the most bang for your buck, don’t hesitate to Book a Consultation with me.

I wish you great success!

ADA Compliance for Your Custom Shop Website

ADA compliance for your website is extremely important to those with disabilities. Most people do not think much about using the internet because they are able to see, hear and use their hands to type or move the mouse or cursor. It just comes naturally and without difficulty.

However, there are millions of people out there with disabilities of some sort that are not able to access websites because they are not ADA compliant. ADA means Americans with Disabilities Act of 1990. It is a civil rights law that prohibits discrimination based on disability.

People with disabilities have the right to participate in the same things that others do, including surfing the internet. ADA compliance for your website refers to the ADA standard for Accessible Design. This means that all electronic and information technology (like websites) must be accessible to people with disabilities.

More and more companies are getting lawsuits filed against them for not being ADA compliant. Obviously, the time has come for this topic to be addressed.

Custom Shops Marketing can make your website ADA compliant and keep it that way with maintenance. This will provide compliance for the following:

    • WCAG 2.1 (refers to Web Content Accessibility Guidelines)
    • Section 508 (Requiring Federal Agencies to make their ICT accessible for everyone)
    • EN 301549 (Guidelines for European Standard for Digital Accessibility)

These are complex, but you can be confident we will meet all the requirements necessary to protect your business from a lawsuit. At the same time, it enables more potential customers to browse your website.

To discuss pricing and set-up, just contact us at 303-993-0911 or email us at:

You can also click on the Contact Us Area on our website:

Add to cart