2023 Ducati Streetfighter V4 Lamborghini Model to be Announced Sept. 2

Ducati released a teaser image ahead of its first World Première 2023 episode, with all signs pointing to a new Lamborghini tie-in model based on the Streetfighter V4. The image shows a green and red piece of carbon bodywork with the “STO” logo that matches that of the Lamborghini Huracán STO. The initials stand for “Super Trofeo Omologata“, indicating the street-legal version of Lamborghini’s Super Trofeo racecar. The color scheme appears to be a match to the STO’s “Verde Citrea” livery. Ducati and Lamborghini are, of course, neighbors in Bologna, Italy, and more importantly, both subsidiaries of Audi and the Volkswagen Group. The two Italian brands have collaborated before with the 2021 Ducati Diavel Lamborghini. Lamborghini marks its 60th anniversary in 2023, so another Ducati tie-in model comes as little surprise. Lightening up the teaser image gave us enough clues to identify the bodywork as a match for the Streetfighter V4, specifically the lower fairing. The shape is a bit different, with a new opening in the carbon fiber panel, but the position of the fastener and the subtle Italian flag graphic above it are the giveaways. You can also make out some of the hoses and cabling from the 1,103cc V-Four engine. The first episode, titled “The Unexpected”, will stream live on Sept. 2 at 12:30 pm EST/9:30 am PST from the paddock of the Marco Simoncelli World Circuit in Misano, which is also hosting the 14th round of the 2022 MotoGP Championship this weekend. The post 2023 Ducati Streetfighter V4 Lamborghini Model to be Announced Sept. 2 appeared first on Motorcycle.com.

2022 Harley-Davidson Low Rider El Diablo Joins Limited Edition Icons Collection

Harley-Davidson unveiled the latest member of its Icons Collection with a devilish take on the Low Rider ST. Limited to a production run of just 1,500 models, the 2022 Harley-Davidson Low Rider El Diablo introduces a custom red paint job and a factory-installed Rockford Fosgate audio system for a price of $27,999. The El Diablo joins last year’s Revival in Harley-Davidson’s Icons Collection, a series of limited edition models inspired by key bikes in the company’s past. In the case of the El Diablo, Harley-Davidson turned to the 1983 FXRT Sport Glide that first introduced this style of frame-mounted fairing. As a nod to the Sport Glide while connecting it to the new Low Rider ST, the El Diablo receives the model designation “FXRST”. “The Low Rider El Diablo is a modern expression of the iconic 1983 Harley-Davidson FXRT and a representation of the creative times it was born in,” says Brad Richards, vice president of design and creative director of motorcycles Harley-Davidson. “It embodies the spirit of counterculture in Southern California in the ’80s in a contemporary package that features meticulously crafted custom paint, including pinstripe trajectories that nod directly to those of the original FXRT.”

The 1983 Harley-Davidson FXRT Sport Glide.

The special paint scheme was applied by Gunslinger Custom Paint of Golden, Colo., a long-time supplier of custom painted components for Harley-Davidson’s Custom Vehicle Operations models. It begins with an El Diablo Bright Red with a pass of Bright Red Sunglo. The pinstriped areas are then masked off as dark red fade is applied. A metallic dark red is then added to create a sense of depth. Pale Gold pinstriping is then hand-applied to the masked areas before a Bright Red Sunglo layer with a tinted clear element finishes things off, creating what Harley-Davidson calls a “candy” effect. The styling is completed by black finishes on the powertrain, front end, and exhaust, while the cast aluminum wheels receive a Matte Dark Bronze finish. The Low Rider El Diablo comes fitted with a Rockford Fosgate-powered audio system with a pair of 5.25-inch woofers and two remote tweeters, with sound delivered through a 250-watt amp mounted within the fairing. The audio system uses Bluetooth 4.2 and connects to a mobile app that offers features such as a seven-band EQ and Automatic Volume Control which adjusts the volume to compensate for vehicle speed. Apart from the color and the audio, the El Diablo is similar to the Low Rider ST. It shares the same Milwaukee-Eight 117 V-Twin engine, claiming 103 hp at 4,750 rpm and 125 lb-ft. at 3,500 rpm. The suspension, brakes, and dimensions are also similar, though the audio system raises the El Diablo’s weight by seven pounds to a claimed 728 pounds. The 2022 Harley-Davidson Low Rider El Diablo arrives in dealerships in the fall, with a price of $27,999.
Become a Motorcycle.com insider. Get the latest motorcycle news first by subscribing to our newsletter here. The post 2022 Harley-Davidson Low Rider El Diablo Joins Limited Edition Icons Collection appeared first on Motorcycle.com.

GM investing $491M in Indiana stamping plant to prepare for future EVs

General Motors has announced it will invest $491 million to prepare its Marion, Indiana stamping plant to provide a variety of steel and aluminum stamped parts for future products, including electric vehicles (EVs), produced at GM assembly plants throughout North America. GM said the funds would be used to buy and install two new press lines, complete press and die upgrades, make renovations, and build an approximately 6,000-square-foot addition onto the 2.758-million-square-foot plant. The work is to begin later this year. “While this investment prepares the facility for our all-electric future, it’s really an investment in our talented Marion team and will keep the plant working for many years to come,” Gerald Johnson, GM executive vice president of Global Manufacturing and Sustainability, said in a statement. “This investment is another example of the company bringing everyone along and investing in the people who make manufacturing a competitive advantage for GM.” The plant employs 748 people, who are represented by United Auto Workers Local 977. Employment is expected to remain stable with the addition of the new work. “GM is making this investment because of the hard work and dedication of our UAW Local 977 members in Marion,” Ray Curry, UAW president and director of the General Motors and Gaming departments, said in a statement. “The new stamping presses, upgrades and renovations associated with the investment will create job security for our members and help them care for their families and support their local community for years to come.” Opened in November 1956, GM’s Marion Metal Center produces sheet metal parts for multiple GM assembly plants to support production of Chevrolet, Buick, GMC, and Cadillac vehicles. In an interview Wednesday with The Washington Post at the North American International Auto Show in Detroit, GM CEO Mary Barra said the corporation is on track to meet its stated goal of building 1 million EVs in North America by 2025. Barra noted that its Ohio Ultium battery plant is ramping up production now and that three more plants will come online within the following three years. “As we get our own batteries in these vehicles as we ramp these plants up, each of our EVs will be profitable, and I think that’s going to be something that’s important,” she said. The CEO predicted that price parity between EVs and internal combustion engine (ICE) vehicles will be reached “in the latter part of the decade,” helped along by a continuing rise in the cost of producing ICE vehicles. “You… have to understand the requirements of the performance of internal combustion engine vehicles is increasing as well. And to get the, you know, the emissions and the CAFE [corporate average fuel economy] regulations, you end up adding more technology. So those costs are going up as well,” she said. Barra said GM’s EV portfolio offers buyers a number of choices, from the Chevrolet Equinox to the Cadillac Lyriq luxury SUV. “Giving people those choices, and then, you know, letting them drive the vehicles, I think once they drive them, they’re not … [going to] want to go back to an internal combustion vehicle.” To listen to the entire interview, visit https://www.washingtonpost.com/podcasts/post-live/general-motors-ceo-mary-barra-on-future-of-auto-industry/.


Featured image: Employees at the General Motors Marion Metal Center work in the metal stamping operations on Thursday, Sept. 15. (AJ Mast/General Motors) The post GM investing $491M in Indiana stamping plant to prepare for future EVs appeared first on Repairer Driven News.


America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops. In this episode of America’s Best Shops we sit down with the Co-Owner of Pride Auto Care’s Al Pridemore.

Here is their story: Since 1989, the four Pridemore Brothers have provided the very best customer care in complete tire and automotive services in the south metro areas of Denver! Our reputation with our communities speaks for itself. From oil changes to brakes, maintenance services to engine and transmission rebuilds—we offer all under-hood and under-car services. And we do it all under one roof with ASE-certified master technicians and an extensive nationwide service warranty.

The Pridemore’s own and operate 6 locations—5 Pride Auto Care locations in Littleton, Centennial, Parker, Longmont & NOW Kearney Garage of Denver as well as Pride Diesel, Hybrid/Electric – Euro Specialty shop in Parker. All our shops have an amazing reputation for honest, top-quality service and are blessed with incredibly loyal customers and a tremendous veteran sales and service staff. “Come, Ride with Pride.”

Contact them at https://prideautocare.com/

America’s Best Shops Podcast Episode 4

America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops. In this episode of America’s Best Shops we sit down with the Co-Owner of Redlands Truck and RV Keith Shomaker.

 Redlands Truck & RV combines amazing customer service with the latest in RV products and services that we know will make your trips less stressful, safer and more enjoyable. Regardless of what you and your RV need, count on Redlands Truck RV as they stand ready to assist you with all your RV repair and upgrade needs. They specialize in everything RV including all engine and coach diagnostics, ride improvement, coach comfort upgrades, Michelin Tires, Hunter Laser Alignment and PM services on all makes and models. 

Here’s some of the services they provide: 

Michelin Tires and Hunter Laser Alignment 

PM Services on all RV makes and models, any chassis and all generators

 Spartan chassis service center 

Tiffin Powerglide chassis service center

 Significant ride comfort improvements with Koni Shocks, Super Steer and Roadmaster

 Safer travels with Safe T Plus, Pure Nitrogen, TST TPMS, Straight and Level

 Paint and body

 Onan service center

 Tow car set ups with Blue Ox and Demco’s AFO and SIP

 You can or text them today at 909.792.0314 for an appointment. https://www.redlandstruckservice.com/

America’s Best Shops Podcast Episode 3

America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops. 

In this episode of America’s Best Shops we sit down with the Owner of Showcase Mobile Detailing Solutions Scott Drummond. He explains the strategies he has used for many years to build his successful Detailing Shop in Phoenix Arizona area.

 Showcase Mobile Detailing Solutions, LLC is a company that was designed to cater to individuals who are extremely busy and do not have time to drop off their vehicle at a detail center or carwash to then have to go back later to pick it up. If you are extremely particular when it comes to your vehicle, than this is the service for you! No matter if you just purchased a new car and are looking to keep your vehicle looking showroom ready or if you are looking to bring new life into your older daily driver. Showcase Mobile Detailing Solutions uses the best products and have the knowledge to get the job done correctly the first time!

You can reach them at http://www.showcasemobiledetailing.com/

America’s Best Shops Podcast Episode 2

America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops.

In this episode of America’s Best Shops we sit down with BJ Penrod, owner of BJ’s Auto Theft and Collision Repair. They have been in business since 1985 and are legendary in the industry.

 At BJ’s Auto Theft & Collision, the concept of responsive, courteous customer service is alive and well. Their team of dedicated professionals share the same goal of ensuring that each of their customers enjoy an exceptional experience. Most auto theft recoveries have a variety of damages, so it’s good to know that the team of I-CAR certified technicians are specialists with extensive expertise in repairing virtually any damage to a recovered vehicle.

 BJ’s Auto Theft & Collision excel with exceptional value and reliable quality because they take the time to go over with you all the damages and make it a positive experience and then they back up their work with a guarantee that lasts as long as you own your vehicle. 

They are the Denver area’s premier body shop focusing on collision, hail damage and steering column repairs. Whether your vehicle was in an accident, had been stolen, or is simply in need of a bit of TLC, their certified auto technicians can bring it back to its pre-accident or pre-theft state. From major front end damage and steering column replacement to dash repair and replacing airbags – their technicians are ready to help get your vehicle back on the road in tip top shape.

You can reach them at: https://bjsautotheftrepair.com/

America’s Best Shops Podcast Episode 1

America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops.

In this episode of America’s Best Shops Podcast we sit down with the Co-Owner of A + Auto Glass Craig Feddersen. He explains the strategies he and his partner Stan have used for 30 years to achieve the success that they have. A+ Auto Glass is located in Aurora, Colorado near Iliff and Buckley. 

They are your one stop shop for auto glass repair and replacement. Whether you have a crack in the windshield, need scratch removal, or headlight restoration – they can get it taken care of quickly! Their friendly and knowledgeable staff can get your vehicle into the shop for your repairs today! Or, you can take advantage of their mobile service and they can come to you at your home or work in the Denver CO and Aurora CO areas!

Contact A+ Auto Glass here: https://aplusautoglass.org/

Our Latest Book: Double Your Custom Shops Customers

We are celebrating the launch of our latest book called “DOUBLE Your Custom Shop Customers: Create Success By Building An Online Marketing Strategy That Works!” This book is written for Car and Motorcycle shops that want to generate new business from the internet. We would  be honored if you would take a look and share. 


This book will serve as a complete overview of what it takes to maximize your opportunities online in terms of leads, calls and revenue for your Custom Shop. There are a number of channels/mediums to consider for your custom car or motorcycle business when you look at the online marketing space. Good news is, this book has the plan for you.

 Brad Killgore, our founder who is a seasoned veteran in online marketing walks you through how to create success with an online marketing system that works. 

Custom Shops Marketing is based in Denver, Colorado and has a location in Montana as well, specializes in online marketing for the Custom Shop industry. We work with many different sized companies, from all over the country, to drive new online leads through Search Engine Optimization, Social Media Marketing, Pay-Per-Click, Website development, and much more. 

With over 13+ years of online marketing experience, we are your expert full-service agency that delivers data-driven results to help grow custom shops. We work with all kinds of shops including custom car, motorcycle, RV and boat shops.

 Our winning solutions and years of experience have helped many of our clients become one of the top companies in their service area. We specialize in WordPress Web Design and incorporate SEO (Search Engine Optimization) into the entire process of building websites. The last main factor in our strategy is Pay Per Click.

We have an awesome team that will get you results, using the keywords that matter the most for our client’s specific services and location. Our number one goal is to optimize and promote your Custom Shop website to generate consistent leads, convert more sales, and reduce operating and advertising costs.

Creating a Loyalty Program for Your Custom Auto or Motorcycle Shop

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. There are so many benefits to using rewards/loyalty programs. Convenience stores have really jumped on the Loyalty Concept and customers earn free fuel and any items in store by using them.

Most custom auto or motorcycle shops sell parts, accessories, clothing and brand related items. A Loyalty Program can easily be created based on a customer’s purchases and help them to earn free or discounted items.

A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products – to giveaways for exclusive access to special events and offers. For your custom shop, they help with customer retention by incentivizing loyalty.

The trick, of course, is creating a loyalty program that does both. Give the customer a financial benefit and also keep the customer base that you have.  There are lots of different options, including referral programs.

So, with that in mind, let’s talk about loyalty programs. Should you create one? What benefits and features are best for your customers and you? Here’s what you need to know.

The Benefits of a Loyalty Program

Let’s start by talking about the benefits you’ll reap if you start a loyalty program that appeals to your customers. There are several that
make loyalty programs a must for any custom shop owner: 

1.  They can help you retain customers. One study found that a 5% increase in customer retention led to an average of a 25% increase in profits.

     2.  60% of loyal customers say they buy more frequently and make more purchases from the Custom shop brands that they love.

     3. Surprisingly, loyalty programs don’t cost companies as much as you might think. It costs far more to acquire a new customer than to keep an existing one. When you offset the cost of a loyalty program against the cost to attract new customers, it’s still a far less expensive option.

     4. Customers who participate in loyalty programs feel valued and that triggers a cognitive bias known as Reciprocity. That’s the instinct that makes us feel that we should return a favor when someone does something for us.

    5. Research shows that loyalty programs increase sales. According to one study, members of loyalty programs generated between 12% and 18% more revenue for businesses than non-members.

    6.  Loyalty programs can help you learn about your customers. It may take a bit of trial and error but creating a loyalty program allows you to collect valuable data about your customers and their buying habits. You can use what you learn to fine-tune your loyalty program and to create offers that will appeal to your most loyal customers.

Loyalty programs offer benefits to you as a custom auto or motorcycle shop owner, while also giving your most loyal customers a reason to return to your business, increase their purchasing, and recommend your business
to their friends and social media followers.

Features of a Successful Loyalty Program

What features should your loyalty program have? There’s no one correct answer, but there are some things that most successful loyalty programs offer. Here are the ones that you should seriously think about working
into your program:

n  A structure that incentivizes customers to purchase frequently and spend more money than they normally would. A great example is Harley Davidson’s Rider Rewards.  Loyalty members earn one point for each dollar they spend, and the points are transferred to a coupon for members to use for discounts at Harley Davidson.

n Early access to special offers and products. A lot of loyalty programs offer members insider status where they get first access to new offers and a heads-up on the release of new products. It’s a good way to make your loyalty program members feel valued and special.

n  Ease of use. Providing a frictionless experience is a must if you want members to participate in your program. It shouldn’t be difficult to join, and you should make it simple to accrue rewards and use them.

n  Personalization. It’s a great idea to create a mailing list for your loyalty members and personalize what you send to them.

n  Freebies. Customers must accumulate points to earn rewards, but there’s nothing wrong with offering them something just for joining your program. You could send them a small, branded item each year on their birthday, like a drink koozie with your shop’s name on it. It’s a nice reminder that they care about their customers – and who doesn’t like a birthday present?

n  Brand relevance. Finally, your program should be relevant to your brand and deliver what your customers want. “The key here is to think about your business, brand values, and customers and create a loyalty program that delivers on your customers’ expectations while helping your bottom line.”

Ideas for Loyalty Programs

Here are some suggestions for how to structure your loyalty
program in a way that makes customers want to participate.

n  Use a simple point-based system. I’ve seen some loyalty programs that are convoluted. Here again, Harley Davidson’s “one point for each dollar spent” is a role model. Nobody’s getting confused about how their system works.

n  Charge a fee for access. This option might seem counterintuitive but it’s often quite effective. You can charge a fee for lifetime access and pay dividends to customers based on how much they spend during the year.

n  Gamify your loyalty program. Everybody loves a game and there are lots of ways to make loyalty fun for your customers. Your loyalty customers can earn rewards including prizes and cash rewards.

n  Create a tiered system to further reward big spenders. It makes sense to give your most loyal customers – the ones who buy the most from you – additional rewards. Creating different reward levels (Gold, Silver and Bronze, for example) will incentivize people to buy more to earn the
extra rewards you’re offering.

Once you get your loyalty program going, track the results and use what you learn to fine-tune your structure and rewards. Your customers will let you know if something’s working – and your bottom line will reflect their increased loyalty.

I wish you luck creating your Loyalty Program and hope that you have fun with it! If you need assistance incorporating your program into your website – or with graphic design for cards or coupons, feel free to call us at Custom Shops Marketing: 303-993-0911. 

Call For Your 30 Minute
Strategy Session Today!



Custom Shops Marketing

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13918 E Mississippi Ave #60491
Aurora, CO 80012

Montana Office

511A E. Front St
Butte, MT 59701

Phone: 303-993-0911
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