Google Search, Performance Max, YouTube and Meta campaigns tuned weekly against your real booked-job data — not vanity clicks. Every dollar tracked to a phone call, form fill, or scheduled appointment.
Most PPC agencies optimize for clicks — not jobs.
Your last agency probably ran your Google Ads on cost-per-click. Which is fine — until you realize a $3 click on "truck accessories" and an $18 click on "6-inch lift installation near me" are two completely different customers.
One is browsing YouTube. The other is holding a credit card. We optimize to booked jobs, not clicks. Which means we'll happily pay more per click when the click is a buyer.
Every campaign we run has call tracking, form tracking, and a direct pipe into your shop system. When a lead becomes a booked $8,400 install, the ad platform knows. And the next lead like that one gets found faster.
"Cut ad spend 22% and jobs went up 40% in the first quarter. Turns out we were paying for the wrong clicks." — Miguel R. · Diesel Performance · Dallas, TX
WHAT WE DELIVER
Every channel that converts.
We run the platforms that produce booked jobs — and skip the ones that don't for your build category.
D_01
Google Search
Bottom-of-funnel intent. "Truck lift shop near me," "custom exhaust Denver" — the stuff people type when they're ready.
D_02
Performance Max
Google's cross-channel AI campaign, fed with your booked-job signals so it learns to find your best customers.
D_03
YouTube pre-roll
15-second cuts of your build content in front of people watching truck, moto and performance channels in your region.
D_04
Meta Reels & carousels
Instagram and Facebook ads that look like content — not ads. Retargeting to anyone who saw your builds but didn't call.
D_05
Call tracking on every campaign
Dedicated numbers per campaign, per keyword. Every call recorded, tagged, and scored so you know exactly which ad rang the phone.
D_06
Booked-job attribution
We pipe your shop system's job data back into Google and Meta — so the algorithms optimize to real revenue, not form fills.
HOW IT WORKS
Four steps. First leads in 72 hours.
STEP_01
Audit & plan
We audit your last 12 months of ad spend (yours or another agency's) and build a channel plan by margin category.
STEP_02
Tracking install
Call tracking numbers, GA4, Meta pixel, offline conversion pipe from your shop system. Nothing goes live until measurement does.
STEP_03
Launch & learn
Campaigns go live within 5 business days. First 30 days is aggressive learning — we cut what doesn't book.
STEP_04
Weekly sprints
Every Monday we shift budget, kill losers, scale winners. You get a one-page report — no jargon.
GOOGLE SEARCH · PMAX · YOUTUBE · META6.4× AVG ROASCALL TRACKING ON EVERY CAMPAIGNBOOKED-JOB ATTRIBUTION72HR TO FIRST LEADWEEKLY OPTIMIZATION SPRINTS
90-DAY ROADMAP
From dark spend to tracked ROI.
72 hours to first leads. 90 days to a tuned money machine.
WK 01
Audit & Plan
12-month spend audit
Channel plan by margin category
Landing-page conversion review
Call tracking + pixel install kickoff
âś“ Tracking wired
WK 02
Launch
Google Search + PMax live
Meta Reels retargeting live
YouTube pre-roll on
First qualified leads inside 72hr
âś“ Campaigns LIVE
WK 03–06
Learn & Cut
Kill losers aggressively
Scale winning keywords + audiences
Landing-page A/B tests
Booked-job attribution goes live
âś“ ROAS > 3x
WK 07–13
Scale & Compound
Weekly optimization sprints
Budget shifts to top-margin categories
Retargeting layer stacks
Avg. ROAS climbing to 6x+
âś“ 6.4x ROAS avg
DAY 0DAY 30DAY 60DAY 90
INTEGRATIONS
Plugs into every ad channel that matters.
Your accounts. Our management. Zero platform lock-in.
GOOGLE
Google Ads
PMAX
Performance Max
YT
YouTube Ads
META
Meta Ads
IG
Instagram Ads
TT
TikTok Ads
GA4
Analytics 4
CT
CallRail
TK
Tekmetric
SW
Shop-Ware
HS
HubSpot CRM
ZAP
Zapier
STRAIGHT ANSWERS
Questions we get every week.
What's your minimum ad budget?
$2,500/mo in ad spend is where we start to see meaningful volume for most build categories. High-ticket shops (lifted trucks, custom bikes, RV upgrades) usually scale to $5–15k/mo within 90 days once ROAS is proven.
Do I own my ad accounts?
Always. We build campaigns inside your Google Ads and Meta Business accounts. If we ever part ways, everything stays with you — history, audiences, learning.
How is this different from what my current agency does?
Two things: category knowledge and job-level attribution. We already know what "6.7 Cummins delete" or "K-Swap crossmember" traffic looks like — no learning curve. And we tie every lead back to booked revenue in your shop system, so the algorithms optimize to money, not clicks.
What if my current agency has me locked in?
We deal with this weekly. Send us your current contract and we'll tell you exactly how and when you can transition — no drama.
Do you offer retainer-only or performance pricing?
Flat management fee plus ad spend. We're allergic to percent-of-spend contracts — they reward us for spending more, not for booking more jobs.
What are the benefits of using custom PPC strategies?
The benefits of using custom PPC strategies include targeted advertising that reaches specific audiences, increased conversion rates due to tailored messaging, and optimized budget management that ensures maximum return on investment for custom shops.
How do I create a custom PPC strategy for e-commerce sites?
Creating a custom PPC strategy for e-commerce sites involves identifying your target audience, selecting relevant keywords, optimizing ad copy, and continually analyzing performance metrics to adjust campaigns for maximum ROI.
Can custom PPC strategies improve website traffic?
Custom PPC strategies can significantly improve website traffic. By targeting specific audiences and optimizing ad placements, these tailored campaigns drive more relevant visitors to your site, enhancing overall engagement and conversion rates.
What is the importance of ad grouping in custom PPC strategies?
The importance of ad grouping in custom PPC strategies lies in its ability to enhance ad relevance and targeting. By organizing ads into specific groups based on similar themes or products, advertisers can improve click-through rates and optimize campaign performance effectively.
What makes a custom PPC strategy effective for small businesses?
An effective custom PPC strategy for small businesses centers on tailored targeting, budget optimization, and continuous performance analysis, ensuring that ads reach the right audience while maximizing return on investment and adapting to market changes.
How do I optimize ad copy for custom PPC strategies?
Optimizing ad copy for custom PPC strategies involves crafting clear, compelling messages that highlight unique selling points, utilize relevant keywords, and include strong calls-to-action. Regular testing and refinement based on performance metrics are essential for continual improvement.
Can custom PPC strategies improve ad conversion rates?
Custom PPC strategies can significantly improve ad conversion rates. By tailoring campaigns to target specific audiences and utilizing data analytics, these strategies ensure that your ads reach the right customers, maximizing engagement and conversions.
How do I identify the target audience for custom PPC strategies?
Identifying the target audience for custom PPC strategies involves analyzing customer demographics, behaviors, and preferences. Utilize tools like Google Analytics and social media insights to gather data and tailor your campaigns effectively.
What is the ideal bidding strategy for custom PPC campaigns?
The ideal bidding strategy for custom PPC campaigns depends on your specific goals. For maximizing conversions, consider using Target CPA or Target ROAS; for visibility, opt for Maximize Clicks or Manual CPC to control costs effectively.
How do I track the performance of custom PPC campaigns?
To track the performance of custom PPC campaigns, utilize analytics tools to monitor key metrics such as click-through rates, conversion rates, and return on ad spend. Regularly analyze this data to optimize campaign effectiveness.
Can custom PPC strategies reduce advertising costs?
Custom PPC strategies can effectively reduce advertising costs by optimizing ad placements, targeting specific audiences, and managing bids more efficiently, leading to improved return on investment and more cost-effective campaigns for custom shops.
What tools are needed to implement custom PPC strategies?
The tools needed to implement custom PPC strategies include keyword research tools, ad management platforms, analytics software, and A/B testing tools. These resources help optimize campaigns and track performance effectively.
How do I measure the success of a custom PPC strategy?
Measuring the success of a custom PPC strategy involves analyzing key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall cost-per-acquisition (CPA) to evaluate effectiveness and adjust strategies accordingly.
What metrics indicate a successful PPC strategy?
The metrics that indicate a successful PPC strategy include a high click-through rate (CTR), low cost per click (CPC), improved conversion rates, and a positive return on ad spend (ROAS). These metrics reflect effective audience targeting and ad performance.
How can I improve custom PPC targeting accuracy?
Improving custom PPC targeting accuracy involves utilizing detailed audience segmentation, leveraging negative keywords, and analyzing performance data. Regularly optimizing campaigns based on insights will ensure you reach the right customers effectively.
What are common mistakes in custom PPC campaigns?
Common mistakes in custom PPC campaigns include neglecting keyword research, failing to optimize ad copy and landing pages, overlooking tracking and analytics, and not adjusting bids based on performance data. These pitfalls can hinder effectiveness and return on investment.
What platforms are best for custom PPC advertising?
The best platforms for custom PPC advertising include Google Ads for its extensive reach, Facebook Ads for targeted demographics, and Bing Ads for capturing specific search queries. Each platform offers unique advantages to enhance your advertising strategy.
How can seasonal trends affect PPC strategy?
Seasonal trends can significantly impact PPC strategy by influencing keyword selection, ad copy, and budget allocation. Adapting campaigns to align with these trends ensures relevance and maximizes visibility during peak times, ultimately driving better performance for custom shops.
What budget considerations are essential for PPC?
Essential budget considerations for PPC include setting a clear overall budget, determining your cost-per-click (CPC) limits, allocating funds for various campaigns, and regularly monitoring performance to optimize spending for maximum ROI.
How often should I review my PPC performance?
The frequency of reviewing your PPC performance is crucial for optimizing your campaigns. It's recommended to assess your performance at least weekly to identify trends and make timely adjustments. However, a deeper review should occur monthly for comprehensive analysis and strategy refinement.
