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MOD_09 // RETENTION ENGINE

The channel
you own.

Automated email flows for past customers, quote follow-ups, service reminders and seasonal offers. The only channel where Google and Meta can't turn off your traffic. Real ROI, no algorithm rent.

EMAIL.LAST_30_DAYSLIVE
ACTIVE FLOWS
Quote follow-up▲ 34% conv
Post-service reminder▲ 21% conv
Winter service push▲ 18% conv
Build reveal broadcast▲ 12% conv
DELIVERABILITY
Inbox rate99.2%
Open rate42%
Click rate7.8%
ROI
42x
REVENUE / MO
$28k
Average ROI
42x
$42 for every $1 spent
Open rate
42%
vs. 18% industry avg
Booked-job attribution
22%
of past-customer revenue
Owned list
yours forever, no rent
THE PROBLEM

You've got 2,400 past customers and none of them hear from you.

Every shop we work with has the same buried treasure: a customer list from the last 5–10 years of work. Names, phones, emails, vehicles, service history — sitting in the shop management system, doing nothing.

These are your easiest customers to sell to. They know you. They trust you. They've paid you before. And they buy again — if you remind them. Winter tire swap. Lift service. Dyno tune update. Warranty check. New build interest.

We turn that dead list into an owned revenue channel with automated flows: quote follow-up, post-service reminders, seasonal pushes, build-reveal broadcasts. Every dollar you already spent to earn the customer, working again.

"Turned on the past-customer reactivation flow and made $18,400 in booked services the first month — from customers I hadn't talked to in 3 years. It's my highest-margin channel now." — Dylan G. · Iron Peak Diesel · Salt Lake City, UT
WHAT WE DELIVER

Every automated flow worth building.

Set once, runs forever. Every message tuned to the shop-buyer moment.

D_01

Quote follow-up

The biggest single leak in every shop. 3-touch flow that recovers 20–30% of un-signed quotes.

D_02

Post-service reminders

Auto-triggered at 3, 6, 12 months post-job. "Time for a check-up," "how'd the lift settle in," "warranty window."

D_03

Seasonal push campaigns

Winter tire swaps, spring detail, pre-Cars & Coffee tune-ups. Timed to your local calendar.

D_04

Build-reveal broadcasts

New build finished? Broadcast it to your list. Nothing sells a truck-lift install like seeing another one done.

D_05

List cleaning + deliverability

Bad emails removed, engagement scoring, warmup for cold lists. 99% inbox placement — no spam folder.

D_06

Full attribution

Every email tied back to booked jobs via your shop system. Know exactly which flow made which sale.

HOW IT WORKS

Four steps.
First flow live in 14 days.

STEP_01

List extraction

We pull your past-customer list from Tekmetric / Shop-Ware / whatever system you use. Clean, dedupe, segment.

STEP_02

Flow build

We build 4–6 core automated flows: welcome, quote follow-up, service reminders, seasonal, reveal broadcasts.

STEP_03

Copy + design

Every email copy-written by a shop-literate writer. Designed to match your brand system. Mobile-first, thumb-friendly.

STEP_04

Live + optimize

Flows go live in phases. Monthly A/B tests on subject lines, timing, CTAs. Compounding revenue lift.

42X ROI · INDUSTRY BEST QUOTE FOLLOW-UP · REMINDERS · SEASONAL 99% INBOX RATE OWNED LIST · YOURS FOREVER FULL BOOKED-JOB ATTRIBUTION MOBILE-FIRST DESIGN
90-DAY ROADMAP

Dead list to revenue engine.

Two weeks to first flow live. Ninety days to full automation.

WK 01–02
List + Foundation
  • List extraction + cleanup
  • Segmentation by build type
  • Sender domain warmed up
  • Deliverability audit passed
✓ List LIVE
WK 03–04
Flows Built
  • Welcome flow live
  • Quote follow-up flow live
  • Post-service reminder flow live
  • Reactivation broadcast sent
✓ Automation ON
WK 05–08
Optimize
  • A/B on subject lines
  • Timing tuning per segment
  • Copy iterated on click data
  • First seasonal campaign fired
✓ Revenue climbing
WK 09–13
Compound
  • Build-reveal broadcasts monthly
  • Segmentation deepened
  • Attribution live to booked jobs
  • Avg. 22% of past-cust. rev.
✓ 42x ROI trend
DAY 0DAY 30DAY 60DAY 90
INTEGRATIONS

Plugs into your shop system.

Your customer data stays where it is. We just work smarter with it.

KL
Klaviyo
MC
Mailchimp
AC
ActiveCampaign
CM
Customer.io
SG
SendGrid
TK
Tekmetric
SW
Shop-Ware
M1
Mitchell 1
HS
HubSpot CRM
ZAP
Zapier
SEG
Segment
GA4
Analytics 4
STRAIGHT ANSWERS

Questions we
get every week.

I already tried Mailchimp — it didn't work.
Because you sent one newsletter every 4 months. That's not email marketing. Automated flows tied to real customer events (quote sent, service done, warranty due) work every time. That's what we build.
Is my list old / unusable?
Old is fine. We warm up cold lists in stages — start with your most-engaged 20%, expand as deliverability holds. Even 3-year-old customer lists typically get 25–35% open rates on the first reactivation.
Won't people mark me as spam?
Not if the emails are relevant. "Time for your 6-month lift check-up, Kyle — here's what to watch for" doesn't feel like spam. Generic promo blasts do. We only build the former.
Do you handle SMS too?
Yes. Most flows work best as email + SMS combos. Quote follow-up SMS at 24 hours, then email at 72. We build the multi-channel logic and comply with A2P 10DLC rules for you.
What does it cost?
Setup + first 4 flows: $3,900 one-time. Ongoing management: $795/mo (list under 5k) up to $1,895/mo (list over 25k). ESP costs (Klaviyo/AC) are separate and typically $30–200/mo.
READY?

Turn your past customers into next month's revenue.

Tell us how many past customers you have. We'll show you what an owned-list revenue channel could realistically produce for you.

Book strategy call