America’s Best Shops Podcast is your cutting edge show to keep you up to date on what’s working today for Custom Car, Truck, RV and Motorcycle Shops. In this episode of America’s Best Shops we sit down with Seth Gortenburg, who is the Owner of Bratt Brother Custom Cars and Trucks near Kansas City, MO.
Here is their story: My passion has always been cars and trucks. I founded an aftermarket truck company, Chux Trux in 1991. Over the years, it grew to 4 locations and 39 people before selling to Transamerican Auto Parts in 2019. We lifted/lowered over 15000 vehicles during that time.
Along the way, we built many award winning Restomods for ourselves winning multiple World of Wheels, Goodguys and other best in class awards. Those cars and trucks have been featured in many magazines.
I started Bratt Brothers to follow that passion for custom cars and trucks. I believe just about any car or truck can be customized and fun to drive. My personal favorites are GM X-frames, C10’s, 3100’s, Apache’s, any muscle car, etc. You get the idea. I pretty much like them all. I’m a partner in another company, Defco Trucks, which is a conversion company specializing in late model pickups. I haven’t abandoned my love for trucks and since I have many years of lifting and lowering, adding wheels/tires, etc., we will be offering those services as well.
Our focus at Bratt Brothers is helping people get the most enjoyment possible out of vintage cars and trucks by making them easy to drive and dependable. We try to work within all budgets but will not compromise safety or produce work we aren’t proud of. Whether you need a simple repair, a technology upgrade or a ground up build, we’ll do a great job at a reasonable price. You can reach them at: https://brattbrothers.com/
Brad Killgore is a Best Selling Author, Speaker, Military Veteran, and Strategic Marketing Expert with over 15 years of experience in the industry. Brad loves to spend time with his family and 3 grandchildren. He is an avid traveler who lives full-time with his wife in their luxury RV. He has worked on some of the biggest concert stages in the world and met some of the most famous Rock Stars on the planet. Brad is a car and motorcycle enthusiast who has attended thousands of concerts over the last 45 years. Brad has been featured on top media outlets for his outstanding marketing results for America’s Best Shops.
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Frequently Asked Questions
None - Questions are not relevant?
Questions are not relevant in this context. Instead, focus on engaging with the content provided in "America's Best Shops Podcast Episode 6," which features valuable insights from Seth Gortenburg of Bratt Brother Custom Cars and Trucks.
What strategies enhance automotive digital marketing?
Strategies that enhance automotive digital marketing include leveraging social media for engagement, optimizing websites for SEO, utilizing targeted email campaigns, and incorporating video content to showcase vehicles effectively. These tactics help reach potential customers and improve brand visibility.
How to optimize an automotive repair website?
Optimizing an automotive repair website involves enhancing its SEO, ensuring mobile responsiveness, improving loading speed, providing clear service information, and utilizing customer reviews to build trust. These elements help attract and retain potential customers effectively.
What is the target audience for automotive marketing?
The target audience for automotive marketing includes vehicle enthusiasts, potential buyers of new or used cars, and individuals interested in automotive services like repairs and customizations, spanning various demographics and income levels.
What platforms are best for automotive digital marketing?
The best platforms for automotive digital marketing include social media channels like Facebook and Instagram for visual engagement, Google Ads for targeted campaigns, and automotive-specific forums and websites for reaching niche audiences.
How to create engaging content for car dealerships?
Creating engaging content for car dealerships involves showcasing unique vehicles, sharing customer stories, and providing educational articles about car care. Incorporate high-quality visuals and interactive elements to enhance audience connection and inspire engagement.
What analytics tools track automotive marketing success?
Analytics tools that track automotive marketing success include Google Analytics for website traffic analysis, SEMrush for SEO insights, and social media analytics platforms like Facebook Insights and Instagram Analytics to assess engagement and conversion rates.
Why is mobile optimization important for automotive websites?
Mobile optimization is crucial for automotive websites because it enhances user experience and accessibility. As more users browse on mobile devices, a well-optimized site ensures faster loading times and better navigation, ultimately leading to higher engagement and conversions.
How to improve user experience on car repair sites?
Improving user experience on car repair sites involves creating an intuitive layout, offering easy navigation, and providing clear information about services. Incorporating online booking options and responsive design enhances accessibility, leading to increased customer satisfaction.
What are common mistakes in automotive website design?
Common mistakes in automotive website design include cluttered layouts, poor navigation, lack of mobile optimization, slow load times, and outdated content, which can deter potential customers and negatively impact user experience.
How do visuals impact automotive marketing effectiveness?
Visuals significantly enhance automotive marketing effectiveness by grabbing attention, conveying brand identity, and showcasing vehicle features. High-quality images and videos can evoke emotions and drive engagement, leading to better customer connection and higher conversion rates.
What features attract visitors to automotive repair websites?
The features that attract visitors to automotive repair websites include user-friendly navigation, informative content, clear service descriptions, easy appointment scheduling, and customer testimonials. These elements enhance user experience and build trust with potential customers.
How can social media boost automotive industry sales?
Social media can significantly boost automotive industry sales by enhancing brand visibility, fostering customer engagement, and facilitating targeted advertising. This platform allows businesses to showcase products, share testimonials, and connect directly with potential buyers, driving higher conversion rates.
What role does SEO play in automotive marketing?
The role of SEO in automotive marketing is crucial for enhancing online visibility. It helps dealerships and custom shops attract targeted traffic, improve search rankings, and ultimately drive more leads and sales through optimized content and strategic keyword usage.
How can video content benefit automotive businesses?
Video content can greatly benefit automotive businesses by showcasing products, enhancing customer engagement, and improving brand visibility. It allows for storytelling that highlights unique offerings, while driving traffic and building a loyal customer base.
How vital is local SEO for car dealerships?
Local SEO is crucial for car dealerships as it enhances visibility in local searches, driving targeted traffic to your site. By optimizing for local SEO, dealerships can attract nearby customers actively seeking vehicles and services, ultimately boosting sales.
What advertising strategies work for automotive repair services?
Effective advertising strategies for automotive repair services include local SEO optimization, targeted social media advertising, and leveraging online reviews to build trust. Additionally, community engagement and promotions can significantly enhance visibility and attract new customers.
How to measure ROI on digital automotive marketing?
Measuring ROI on digital automotive marketing involves tracking the revenue generated from campaigns against the costs incurred. Analyze metrics like lead conversion rates, sales attributable to online channels, and overall engagement to determine the effectiveness of your marketing efforts.
What social media platforms work best for dealerships?
The social media platforms that work best for dealerships include Facebook for community engagement, Instagram for showcasing inventory visually, and LinkedIn for B2B connections and professional networking. These platforms effectively reach a diverse audience and promote dealership offerings.
How to effectively market custom automotive shops?
Effectively marketing custom automotive shops involves leveraging digital platforms, creating engaging content, and utilizing social media to showcase unique services and craftsmanship. Building strong customer relationships and encouraging reviews also enhance visibility and attract new clients.
What trends are emerging in automotive digital marketing?
Emerging trends in automotive digital marketing include an increased focus on video content, the use of artificial intelligence for personalized customer experiences, and the rise of social media platforms for engaging with younger audiences.
How can customer feedback improve automotive services?
Customer feedback improves automotive services by providing valuable insights into customer preferences and satisfaction. This feedback helps businesses identify areas for improvement, enhance service quality, and tailor their offerings to meet customer needs effectively.
What design elements enhance automotive repair websites?
The design elements that enhance automotive repair websites include a user-friendly layout, mobile responsiveness, high-quality images, clear navigation, and prominent contact information, all of which create an engaging and accessible online experience for potential customers.
How to target millennials in automotive marketing?
Targeting millennials in automotive marketing involves leveraging digital platforms, engaging through social media, and emphasizing sustainability and innovation. Tailor content that resonates with their values, interests, and lifestyle to foster genuine connections and brand loyalty.
What are effective email marketing strategies for dealerships?
Effective email marketing strategies for dealerships include segmenting your audience, personalizing content, offering exclusive promotions, and utilizing clear calls-to-action to drive engagement and conversions. Regularly analyzing performance metrics also helps optimize campaigns.
How do automotive marketing companies generate leads?
Automotive marketing companies generate leads through targeted digital strategies, including SEO, content marketing, social media engagement, and paid advertising, effectively attracting potential customers to dealerships and custom shops.
What is the impact of online reviews in automotive?
The impact of online reviews in automotive is significant, as they influence consumer trust and purchasing decisions, ultimately affecting sales and reputation for dealerships and custom shops alike. Positive reviews can enhance visibility and credibility within the competitive automotive market.
How to leverage influencers in automotive marketing?
Leveraging influencers in automotive marketing involves collaborating with trusted figures in the automotive community to reach a wider audience. By engaging influencers who resonate with your brand, you can enhance credibility and drive targeted traffic to your products or services.
What should automotive blogs focus on?
Automotive blogs should focus on engaging content that highlights industry trends, expert insights, car reviews, maintenance tips, and customization techniques, catering to enthusiasts and potential customers alike.
How can PPC campaigns benefit car dealerships?
PPC campaigns can significantly benefit car dealerships by driving targeted traffic to their websites, enhancing visibility, and increasing lead generation. These campaigns allow dealerships to reach potential customers actively searching for vehicles, resulting in higher conversion rates.
