Home / Services / PPC
04
MOD_04 // PAID PERFORMANCE

Ad spend
that actually books jobs.

Google Search, Performance Max, YouTube and Meta campaigns tuned weekly against your real booked-job data — not vanity clicks. Every dollar tracked to a phone call, form fill, or scheduled appointment.

PAID.PERFORMANCE_90D LIVE
W1
W2
W3
W4
W5
W6
W7
W8
ROAS
6.4x
COST / LEAD
$14
Avg. ROAS
6.4x
across 90-day cohorts
Cost per lead
$14
phone or form
Booked-job rate
38%
of qualified leads
First result
72hr
from launch
THE PROBLEM

Most PPC agencies optimize for clicks — not jobs.

Your last agency probably ran your Google Ads on cost-per-click. Which is fine — until you realize a $3 click on "truck accessories" and an $18 click on "6-inch lift installation near me" are two completely different customers.

One is browsing YouTube. The other is holding a credit card. We optimize to booked jobs, not clicks. Which means we'll happily pay more per click when the click is a buyer.

Every campaign we run has call tracking, form tracking, and a direct pipe into your shop system. When a lead becomes a booked $8,400 install, the ad platform knows. And the next lead like that one gets found faster.

"Cut ad spend 22% and jobs went up 40% in the first quarter. Turns out we were paying for the wrong clicks." — Miguel R. · Diesel Performance · Dallas, TX
WHAT WE DELIVER

Every channel that converts.

We run the platforms that produce booked jobs — and skip the ones that don't for your build category.

D_01

Google Search

Bottom-of-funnel intent. "Truck lift shop near me," "custom exhaust Denver" — the stuff people type when they're ready.

D_02

Performance Max

Google's cross-channel AI campaign, fed with your booked-job signals so it learns to find your best customers.

D_03

YouTube pre-roll

15-second cuts of your build content in front of people watching truck, moto and performance channels in your region.

D_04

Meta Reels & carousels

Instagram and Facebook ads that look like content — not ads. Retargeting to anyone who saw your builds but didn't call.

D_05

Call tracking on every campaign

Dedicated numbers per campaign, per keyword. Every call recorded, tagged, and scored so you know exactly which ad rang the phone.

D_06

Booked-job attribution

We pipe your shop system's job data back into Google and Meta — so the algorithms optimize to real revenue, not form fills.

HOW IT WORKS

Four steps.
First leads in 72 hours.

STEP_01

Audit & plan

We audit your last 12 months of ad spend (yours or another agency's) and build a channel plan by margin category.

STEP_02

Tracking install

Call tracking numbers, GA4, Meta pixel, offline conversion pipe from your shop system. Nothing goes live until measurement does.

STEP_03

Launch & learn

Campaigns go live within 5 business days. First 30 days is aggressive learning — we cut what doesn't book.

STEP_04

Weekly sprints

Every Monday we shift budget, kill losers, scale winners. You get a one-page report — no jargon.

GOOGLE SEARCH · PMAX · YOUTUBE · META 6.4× AVG ROAS CALL TRACKING ON EVERY CAMPAIGN BOOKED-JOB ATTRIBUTION 72HR TO FIRST LEAD WEEKLY OPTIMIZATION SPRINTS
90-DAY ROADMAP

From dark spend to tracked ROI.

72 hours to first leads. 90 days to a tuned money machine.

WK 01
Audit & Plan
  • 12-month spend audit
  • Channel plan by margin category
  • Landing-page conversion review
  • Call tracking + pixel install kickoff
✓ Tracking wired
WK 02
Launch
  • Google Search + PMax live
  • Meta Reels retargeting live
  • YouTube pre-roll on
  • First qualified leads inside 72hr
✓ Campaigns LIVE
WK 03–06
Learn & Cut
  • Kill losers aggressively
  • Scale winning keywords + audiences
  • Landing-page A/B tests
  • Booked-job attribution goes live
✓ ROAS > 3x
WK 07–13
Scale & Compound
  • Weekly optimization sprints
  • Budget shifts to top-margin categories
  • Retargeting layer stacks
  • Avg. ROAS climbing to 6x+
✓ 6.4x ROAS avg
DAY 0DAY 30DAY 60DAY 90
INTEGRATIONS

Plugs into every ad channel that matters.

Your accounts. Our management. Zero platform lock-in.

GOOGLE
Google Ads
PMAX
Performance Max
YT
YouTube Ads
META
Meta Ads
IG
Instagram Ads
TT
TikTok Ads
GA4
Analytics 4
CT
CallRail
TK
Tekmetric
SW
Shop-Ware
HS
HubSpot CRM
ZAP
Zapier
STRAIGHT ANSWERS

Questions we
get every week.

What's your minimum ad budget?
$2,500/mo in ad spend is where we start to see meaningful volume for most build categories. High-ticket shops (lifted trucks, custom bikes, RV upgrades) usually scale to $5–15k/mo within 90 days once ROAS is proven.
Do I own my ad accounts?
Always. We build campaigns inside your Google Ads and Meta Business accounts. If we ever part ways, everything stays with you — history, audiences, learning.
How is this different from what my current agency does?
Two things: category knowledge and job-level attribution. We already know what "6.7 Cummins delete" or "K-Swap crossmember" traffic looks like — no learning curve. And we tie every lead back to booked revenue in your shop system, so the algorithms optimize to money, not clicks.
What if my current agency has me locked in?
We deal with this weekly. Send us your current contract and we'll tell you exactly how and when you can transition — no drama.
Do you offer retainer-only or performance pricing?
Flat management fee plus ad spend. We're allergic to percent-of-spend contracts — they reward us for spending more, not for booking more jobs.
READY?

Turn spend into signed work.

Bring us your last quarter's ad reports. We'll show you exactly what we'd change and what the next 90 days could look like.

Book strategy call