We only market
repair shops.
Most "marketing gurus" sell the same playbook to a dentist as they do to a repair shop. We don't. Repair shops are our focus — the service mix, local search behavior, customer journey and day-to-day realities of keeping bays busy.
A shop kid
who learned to code.
Custom Shops Marketing was founded by Brad Killgore in 2013 out of a simple frustration: great repair shops were doing excellent work but still losing opportunities to competitors with stronger marketing.
Since then, we've grown into a specialized agency focused on helping repair shops across North America strengthen their online presence, create more customer opportunities and build better marketing systems.
Today, we blend that shop-floor DNA with an AI-powered stack — reputation automation, predictive PPC, keyword clustering, review sentiment scoring — that gives our clients an unfair advantage in their local market.
Four principles
we don't break.
Shops only.
No exceptions.
We turn down more work than we take. If it's not a custom auto, moto, RV or performance business, we refer it out.
Booked jobs, not clicks.
We measure to the phone call, the form fill, and the booked appointment. Vanity metrics get archived, not reported.
AI amplifies, humans decide.
The AI drafts, scores and prioritizes. A shop-savvy strategist reviews everything before it goes live under your brand.
Straight talk, always.
If something isn't working, you'll hear it from us before you notice. If it is, we'll show you the receipts.
Twelve+ years.
One industry.
Founded in a garage. First 5 shop clients.
Expanded the Omnipresence framework for repair shops.
Expanded the team and in-house creative capabilities.
AI stack goes live. Reputation + PPC automation.
Expanded AI search, automation and answer-engine capabilities.
Your next chapter
starts with a call.
30 minutes. No pitch. Just a real look at what would work for your shop.
Book strategy call →