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MOD_05 // CONTENT ENGINE

Reels that stop thumbs.

Reels-first content, custom to your shop and builds — posted, boosted and measured every week. We turn your dyno pulls, reveals and shop days into scroll-stopping content across Instagram, TikTok and YouTube Shorts.

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SOCIAL.REACH_30D LIVE

REEL ADyno pull
842k views

REEL BReveal
612k views

REEL CBuild day
418k views

PLATFORM SPLIT · 30D

Instagram Reels1.2M

TikTok840k

YouTube Shorts362k

VIEWS · 30D

2.4M

FOLLOWERS

+18%

Views / month

2.4M

avg. after 90 days

Follower growth

+18%

month over month

Reels produced

12/mo

client footage + edited

Inbound DMs

vs. pre-launch

THE PROBLEM

Your shop is a content goldmine. Nobody's mining it.

Every day in your shop something scroll-stopping happens. A dyno pull that shatters expectations. A reveal that leaves the owner speechless. A 6-inch lift that turns a stock F-250 into a rolling billboard.

And every day, that content goes unfilmed, unposted, or worse — filmed vertically on someone's phone, posted three days late with a bad caption. Meanwhile the shop across town with worse builds has 340k followers.

Your team captures the raw footage. We turn it into the content engine — editing, hooks, captions, platform formatting, publishing and performance optimization. Strong posts can then be amplified so the best content reaches beyond your existing followers.

"One reel of a Trackhawk dyno pull hit 4.1M views. Booked 22 tune appointments in the following two weeks." — Alex D. · Boost District · Miami, FL

WHAT WE DELIVER

A full content engine.

Not just posts. A repeatable weekly system that turns shop days into scroll-stopping content.

D_01

Reels + Shorts production

12+ short-form videos a month, produced from footage your team supplies. Hook-first, captioned and formatted natively for each platform.

D_02

Weekly content calendar

Every Monday: what's posting, when, on which platform, with which hook. Approved by you in one Loom review.

D_03

Community management

DMs answered same-day in your voice. Comment moderation. Trolls handled. The real hot leads flagged to you directly.

D_04

Paid boost & retargeting

Winners get ad dollars behind them. Anyone who watches 50%+ gets retargeted with a "book a build slot" ad.

D_05

Instagram · TikTok · YouTube Shorts · Facebook

Cross-platform posting. Same video, tuned per platform. Facebook still matters for older buyers with money.

D_06

Build-of-the-month campaigns

Every month one build gets the full cinematic treatment: teaser, process, reveal, testimonial. Compounds into case studies.

HOW IT WORKS

Four steps.
From raw footage to consistent content.

STEP_01

Voice + hooks

Kickoff session on your shop's voice, best builds, upcoming reveals, and the reels of yours that already worked.

STEP_02

Capture & upload

Your team captures raw clips using simple shot lists and phone-friendly filming prompts we provide, then uploads the footage for our editors. No on-site shoot is required.

STEP_03

Edit & post

Our editors turn your footage into hook-first reels, add captions and platform-specific formatting, and prepare the approved content for publishing.

STEP_04

Boost & report

Top-performing content can be amplified. Monthly reporting reviews views, engagement, follows, inquiries and the content themes worth repeating.

REELS · SHORTS · TIKTOK 12+ VIDEOS / MONTH HOOK-FIRST · CAPTIONED · BOOSTED 2.4M AVG VIEWS / MONTH DM MANAGEMENT INCLUDED BUILD-OF-THE-MONTH CAMPAIGNS

90-DAY ROADMAP

Zero to content engine.

A practical 90-day rollout built around client-supplied footage and a repeatable publishing rhythm.

WK 01

Voice + Hooks

Shop voice + tone workshop
Best-performing past content audit
12-week content pillars
Platform prioritization

✓ Playbook set

WK 02

First Footage + Posts

Client uploads the first batch of shop footage
Editor cuts and captions the first reel set
First approved posts move into the publishing queue
Community-management workflow is connected

✓ Content flow live

WK 03–06

Rhythm

Client footage arrives on a consistent cadence
12+ reels/month move through the content calendar
Hooks, formats and topics are tested
Strong posts can be amplified with paid media

✓ Publishing rhythm built

WK 07–13

Compound

Best-performing content pillars are refined
Strong footage is repurposed across channels
Winning reels can feed paid Meta creative
Monthly reporting guides the next content cycle

✓ Repeatable engine built

DAY 0DAY 30DAY 60DAY 90

INTEGRATIONS

One workflow. Every platform.

We handle the tools. You handle the wrenches.

Instagram

TikTok

YouTube Shorts

Facebook

Questions we
get every week.

Do you send a videographer to my shop?

No. Your team supplies the raw video footage. We make that easier with shot lists, filming prompts and a simple upload workflow; then our team handles the editing, hooks, captions, platform formatting, publishing and optimization.

What kind of footage should we send?

Phone footage works well. Repairs in progress, before-and-after clips, technician tips, shop walk-throughs, customer-approved vehicle reveals and quick team moments all give us useful raw material. We provide simple guidance so your team knows what to capture.

What if a reel goes viral and I get slammed?

Good problem. We flag any post trending +5x baseline within an hour so you can staff up on the phones. Community management handles the DM flood.

Do you post the same content on every platform?

Same core video, different formats and captions per platform. What works on TikTok bombs on Facebook, and vice versa. We tune per channel.

What if I don't want to be on camera?

Zero problem. Product-first, build-first content performs great. Most of our top clients are camera-shy shop owners whose work is the star.